In a blog post for developers, Facebook has announced its plans to finally remove “Sponsored Stories” ads on April 9.
Changes to Facebook ads
After controversies and a court settlement, the company is ready to shut down one of its most controversial features.
This type of ad shows how Facebook users’ friends interact with a sponsored page, event, or app. If one of their friends “likes” a company, for instance, their action would appear along with their profile picture as an advertisement in the feeds of their Facebook friends.
This feature became a topic of debates and criticisms, particularly among privacy advocates.
In 2011, the social networking site was hit with a class-action lawsuit that claimed the ads violated users’ rights.
According to court documents, Facebook earned about $230 million on Sponsored Stories between January 2011 to August 2012.
The company then settled the suit last August for $20 million and agreed to give users “more control over how their content is shared.”